Emerging “Give Back” Fashion Line Has Grand Plans for Humanity
Typically, when people relate self-expression to the art of style, bold statement pieces, specific trends and the crafty pairing of separates come to mind. However, Washington DC-based apparel and lifestyle brand TransElated takes expressionism in fashion one step further with their mission of spreading tolerance, compassion and global unity through collections.
“It’s a social movement,” explains Jameel Francis, who founded the young contemporary label with childhood friend, artist/designer Shahidah Matthews. “We use fashion, art and philanthropy as platforms for our mission, and design pieces that celebrate the world and its people, societies and languages.”
Their trademark Oneness t-shirts (below) feature ‘We Are One’ scribed in different languages. “Clothing is not just an opportunity for outward expressions or a means to cover oneself,” he continues, “but also an opportunity to showcase cultures and customs, bring us together and elevate our thoughts and awareness.”
The line currently features variations of well made t-shirts, long sleeve t-shirts and sweaters, and in the coming months will debut accessories and limited edition capsule collections for tailored shirts, dresses and swimwear. To ensure each aspect of the brand is about truly benefitting the global greater good, TransElated is evolving to all eco-friendly manufacturing using sustainable fabrics and organic materials.
Giving back is a part of TransElated’s DNA, a business practice they feel all companies should do more of. Portions of proceeds from the line’s annual revenue and Peace tee (below) are given to causes that benefit the well being and educating of children.